EDDM Guide for Local Campaigns

Every Door Direct Mail can place a qualifying mailpiece across selected postal routes without purchasing a named household list. It is useful when your best prospects cluster geographically, but it still requires deliberate route, creative, production, and postal planning.

1. Define the service area

Start with the neighborhoods you can realistically serve. Consider drive time, crew coverage, franchise or license boundaries, seasonality, and the value of a completed job in each area.

2. Review current route data

Use current official postal tools to review route counts and available demographic filters. Route and household counts can change. Save the route selections used for the approved quote and recheck them before final processing.

3. Build a qualifying mailpiece

Choose a size, stock, layout, and addressing treatment that meet the current requirements for the mailing program. Reserve every required postal area and use the approved format for the retail or business-mail-entry workflow selected.

4. Make one offer easy to act on

Lead with the customer outcome, add concise proof or context, and provide one clear next action. Include required qualifications, dates, service-area limits, and offer terms directly on the piece.

5. Approve proof and execution details

• Final artwork and proof
• Route selection and piece count
• Current postage and postal paperwork
• Bundling and drop location
• Production time after approval
• Delivery timing, which is controlled by the postal network

SticPrint’s live EDDM packages cover the listed quantities. Stock, size eligibility, route data, postage, indicia, production, bundling, and delivery details are confirmed for the selected campaign during order review.